7 Best Copywriting Tips For Social Media Marketing

This article will feature the 7 best copywriting tips for social media marketing.

Copywriting tips for social media marketing

A good copy hooks viewers and invites them to take positive action. Regardless of how good your offer is, if your sales copy is wack, you will not be able to make money via social media platforms.

Facebook is one of the best platforms to advertise your business. With loads of adverts on the news feed, making your ads stand out is fundamental.

At the end of this article, you should have enough experience in copywriting, and how to implement the strategies outlined in your campaign.

Without further ado, let’s dive right in.

7 copywriting tips for social media marketing

Hook your viewers

What is the best way to get people to stop scrolling to see your ad? The simple answer is to hook viewers.

This should be applied in your headline. Think about the first few sentences you could use in your headline to grab people’s attention.

Here are a few guides on better hooks with examples;

  • Numbers: 5 secrets nobody told you about losing weight.
  • Warning: If you don’t want to keep wasting money on ads, then you must see this.
  • Benefits: How to write good headlines to gain more youtube views and subscribers.
  • Comparison: iPhone vs Samsung, spot the big difference

Optinmonsters provided more examples of eye-catchy headlines you might want to use in your copy.

Read also: Copywriting magic

Be concise

There is a lot of post on the news feed.  No one is particularly concerned about paying attention to every detail contained in a post.

If someone stopped to look into what you have to say, then your copy must be precise and straight to the point.

Try not to beat around the bush when writing the body content. If you do, people are more likely to click off even before they get to the juicy part of your content.

The best way to go around this is to make sure your main point appears at the beginning of the body content, and not at the end.

The is one of the best copywriting tips for social media marketing you have to start implementing to increase your productivity.


If you can’t tell a story in few sentences, then you have to make sure you keep the viewer engaged.

There is no better way to go about this than using questions to keep them reading.

Since your aim is to get them to take positive actions, then your question must be about them.

For example, after making a simple comparison, you might want to seek their opinion on which item they prefer. Of course, your goal is not to get verbal responses, but just to keep them engaged.


Every copywriter understands the importance of building their audience’s interest. There is no better way to do this than speaking about their pain. This is one of the best copywriting tips for social media marketing.

The only reason people come to you as a business or product owner is to find a solution to the problem they are experiencing.

True, your offer promises to fulfill that, but how can they trust your offer when they are not sure you really understand their pain?

Read also: Do it the easy way

There is no better way to get people interested than talking about what they are currently facing. If possible, you might want to share an experience of someone who had a similar issue.

When writing a copy for social media marketing, make sure to build your customer’s interest.

Provide a solution

After building the interest of your viewer, this is the point where you offer a solution.

This is where you get to talk about your product and service. Be sure to state the benefits of your offer.

Call to action

This is the point where you tell your viewer what to do. Since you are advertising a product or service, you might want your customers to click on a link, or a button to have access to your product page.

If they need to download an app or a script, simply tell them to click on the download button to get instant access to the app or script.

Be sure to have a strong call to action in your ad copy.


There is no better ad copy without an image. One image speaks a thousand words. Having an eye-catchy image is another great way to hook your viewer.

A good image should ;

  • Be Eye-catchy
  • Curiosity-driven
  • Have a combination of bright colors to stand out
  • Include a picture that strongly relates to your ad copy itself
  • It should have a few texts.

These are the best copywriting tips for social media marketing.

Which of these copywriting tips will you start implementing today?

Read also: How to get clients on Facebook












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